What Sellers Most Want From Real Estate Professionals
According to the National Association of Realtors, today’s Seller wants a Realtor to provide the following services:
· Help price their home competitively
· Help sell the home in a specific timeframe
· Help find a buyer for the home
· Help market the home to buyers
Realty 1 responds to these desires with a specific plan that provides proven results. This is accomplished with our “4 Pillars of Success” Marketing Plan
Pillar 1: Price It Right
Arriving at the right price is more than looking at comparable sales in your area. Factors like supply and demand, the seller’s urgency, condition, location and features of the home all shape the final listing price.
Many sellers hold onto the myths of the past when considering what price to set for their home, things such as:
- What they paid for the property will determine its value
- What they need to “make” from the sale of the property will determine its value
- What they “think” it is worth will determine its value
Pillar 2: Standout for Success
With the pool of buyers smaller than the current inventory of homes, what will YOU do to help your home stand out in the mind of the buyer? Think about the basic math…the average home buyer sees 10 homes before submitting an offer to purchase one…how do YOU become #1 on the list.
As mentioned above, “pricing it right” is part of the plan, but the second Pillar helps to create value and justify your price in the mind of the seller. It is the VALUE STATEMENT that your home makes that will leave a lasting impression in the buyer’s mind. Simple improvements are the foundation – basic repairs, neutralizing color, cleaning the clutter and enhancing curb appeal.
Your Realty 1 professional will help create the proper plan to maximize the impact of your home to GET IT SOLD.
Pillar 3: Exposure
There are lots of people who will tell you that you need to advertise in the paper, hold an open house, and put your home on the Internet. Who is right and in what order are these things important?
While all have their place, it is important to note how frequently buyer’s rely on these methods to help them locate a home. The National Association of Realtors states the following:
- 69% of buyers FREQUENTLY rely on the Internet to help them find information on homes
- 65% of buyers FREQUENTLY rely on a Real Estate Agent to help them find information on homes
- 28% of buyers FREQUENTLY rely on a Yard Sign to help them find information on homes
- 15% of buyers FREQUENTLY rely on Print Media to help them find information on homes
- 14% of buyers FREQUENTLY rely on an Open House to help them find information on homes
Your best opportunity to sell your home is when working with an agent who knows how to massage the BEST out of each of the sources mentioned above. This means:
- Uploading your home to more than just the “company website” - Realty 1 works with many of the top Real Estate specific websites to drive traffic and interest to your home.
- Creating an MLS listing that is attractive and well written, and that reaches the widest audience – Realty 1 agents typically provide numerous photos and visual tours of your home AND are members of the MLS for not just Lancaster County but across the whole region of South Central PA.
- Advertising in print media that brings results – Realty 1 agents use more than just a one line ad to generate interest in your home. We’ve created a method to provide targeted media exposure that taps into an extensive network of local and out-of-town buyers.
Pillar 4: Local Focus, National Power
Realty 1 can deliver buyers to our sellers from across the county and beyond!
Realty 1 is an award-winning member of Leading Real Estate Companies of the World® and has an outstanding relationship with brokers across the US (and across the globe) who refer buyers looking to purchase a home in Lancaster County and the surrounding area. We also have an aggressive corporate relocation department that proactively seeks corporate relationships to attract buyers from all over the US and internationally!